Kevin Simcock's Nifty Thinking
Nifty Thinking hosted by Kevin Simcock, is the go-to podcast for ambitious creative entrepreneurs ready to transform their businesses and personal growth.
Drawing from three decades of global executive leadership and hard-earned entrepreneurial insights, Kevin delivers clarity, actionable strategies, and raw, honest truths to help you build a stand-out brand, scale your business and unlock personal potential.
Through engaging conversations, thought-provoking solo episodes, and stories of real-world success, Kevin empowers you to think differently, take bold steps, and achieve growth that lasts.
This is more than a podcast—it's your transformation toolkit. This is where you'll find the clarity, inspiration, and practical advice you need to succeed.
Kevin Simcock's Nifty Thinking
Unlocking Creativity
Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth.
Important links
Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insights/2017/when-it-comes-to-advertising-effectiveness-what-is-key/
Wired to Create: Unraveling the Mysteries of the Creative Mind
https://www.amazon.com/gp/product/0399174109/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0399174109&linkCode=as2&tag=gregooscicen-20&linkId=ABBVJTCOH3PI75MX
Heinz bottle label - https://www.fastcompany.com/90399929/heinz-redesigned-the-ketchup-label-to-show-us-all-how-to-master-the-perfect-pour
For more information on NIfty Picnic Marketing visit: https://www.niftypicnic.com/
Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com
