Kevin Simcock's Nifty Thinking
Nifty Thinking hosted by Kevin Simcock, is the go-to podcast for ambitious business leaders ready to transform their businesses and leadership growth.
Drawing from three decades of global executive leadership and hard-earned entrepreneurial insights, Kevin delivers clarity, actionable strategies, and raw, honest truths to help you build a stand-out brand, scale your business and unlock leadership potential.
Through engaging conversations, thought-provoking solo episodes, and stories of real-world success, Kevin empowers you to think differently, take bold steps, and achieve growth that lasts.
This is more than a podcast—it's your transformation toolkit. This is where you'll find the clarity, inspiration, and practical advice you need to succeed.
Visit www.kevinsimcock.com for more info.
Episodes
26 episodes
The One Vital Element to Maintain Growth
In this episode Kevin shares his experience and knowledge on the one key element most business founders struggle with to maintain their growth - staffing. There is an art to finding the right people and knowing exactly who and how many people y...
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Season 3
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Episode 2
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19:40
4 Keys To Increase Sales In 2025
It's 2025, is your sales strategy cutting the mustard? In this episode, I'll show you four key elements you need to leverage to help you drive sales this year. Did you know that 70% of consumers say that they would switch brands if they...
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Season 3
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Episode 1
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23:41
How to Grow Your Business in 2025: Set Smarter Targets, Avoid Pitfalls, Use AI Agents, & Master Branded Content
Want to turn your business challenges into more money, more clients and more time, without increasing your marketing budget? In this episode, I'll show you proven strategies to set growth goals for your business, how to avoid common...
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Season 3
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Episode 1
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37:41
Ho Ho Holy Cow, big changes in AI and marketing
In this episode Kevin talks about the top AI and marketing campaigns that are disrupting business and the marketing industry. We discuss the behind the scenes effort of the latest Coca Cola AI holiday commercial and other top stories impacting ...
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Season 2
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Episode 10
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45:35
Ready Your Business For New AI Advancement in 2025
In this episode Kevin talks about the current state of AI in small and medium-sized business and what the current major advancements are in AI as well as what to expect and prepare for in 2025. We go in-depth on the impact AI is having ...
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Season 2
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Episode 9
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1:21:05
Is AI Creative?
In this episode Kevin tackles the debate about AI and it's creative abilities and how AI is impacting creative professions. Is it going to take creative jobs away? Should creative professionals be worried? Who better to ask than Kevin's AI assi...
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Season 2
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Episode 8
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54:50
Authenticity: The key to brand differentiation
In this episode Kevin walks through the importance of brand authenticity and the role it plays in differentiating your brand from your competitors.If you are a creative service business you understand the intense competition for projects an...
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Season 2
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Episode 8
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52:56
The truth about Pitches. (What big agencies and brands don’t want you to know.)
In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. With a playbook refined in the creative cauldrons of the wo...
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Season 2
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Episode 7
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57:18
Your AI WakeUp Call. How to Master it for greater business growth.
In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. In this talk Kevin shares strategies on how to leve...
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42:45
THE CONSUMER UNLOCK FOR NEW BUSINESS GROWTH
There is a secret unlock for growing your business and generating more sales. In fact, it's not really a secret but only those who really understand brand strategy are aware of it. I'm sharing this proven strategy with you to drive greater grow...
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Season 2
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Episode 7
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19:45
Who the hell is Kevin Simcock?
Who is the person behind this podcast and why is doing what he's doing? Why should anyone listen to him? What can he possibly have to offer creative business owners?This episode tells the story of where Kevin got his start in the advert...
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Season 2
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Episode 6
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44:43
How to build a successful creative team
In this episode Kevin shares his insights on how to build your internal creative team to handle your creative marketing needs. He explains the winning structure to build, with step-by-step guidance on who to hire, qualities to look for and how ...
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Season 2
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Episode 5
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21:21
How to win a 8-figure RFP
Ever wonder how you can find an 8-figure RFP? Or how you can win one? In this episode Kevin walks through the elements of an 8-figure RFP, who issues them, how to get included on one and a step-by-step approach on how improve your odds of winni...
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Season 2
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Episode 4
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42:08
Brand Strategy: Finding your ideal customer with AI
Welcome to the Nifty Thinking Podcast! In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and rea...
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Season 2
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Episode 3
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11:47
The Creative Process and Ai
In this episode Kevin discusses the impact Ai is having on the creative process and what that means for your business. Does AI mark the end of certain creative professions? Or is the creative process more refined and enhanced making creative pr...
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Season 2
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Episode 4
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45:18
To return to the office or not to return.
Welcome to Nifty Thinking. In this episode Kevin talks about the much heated topic of returning to the office and the impact of remote work on both business and employees. We get into the stats and insights on both sides of the equation and Kev...
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Season 2
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Episode 3
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25:11
The True Worth: Harnessing the Power of Value in Your Brand
In this eye-opening episode of Nifty Thinking, we delve deep into the essence of what really powers a brand's success: Value. As a business owner or entrepreneur, understanding the multifaceted nature of 'value' can be your game-changer. We're ...
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Season 2
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Episode 2
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16:30
How to build a brand built for success in 2024
In this episode we kick off the new year with exciting new insights and discussions around what it takes to build a brand that succeeds in 2024, The economy has changed, the world has changed and consumers have changed most of all. We dive ...
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Season 2
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Episode 1
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47:38
Growth Mindset and Consumer Painpoints
In this episode, Kevin talks about the importance of having a growth mindset and how to change yours with three simple strategies. He also covers how to dig deep to find the true pain points of your consumers and solve them with your services a...
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Season 1
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Episode 7
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23:28
Where is the future of advertising and marketing headed?
Welcome to episode six. In this episode, Kevin gives his perspective on where the advertising and marketing industry is headed over the next 5-10 years and how creative professionals can future-proof their skills. Please give it a listen!
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Season 1
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Episode 6
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25:17
Making a big impact on a small budget
In this episode, Kevin talks about how to make a big impact on a small marketing budget. He explores the importance of determining your business problem, how to use the sales funnel to allocate marketing spend, and the importance of using video...
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Season 1
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Episode 5
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19:03
The Creative Process
This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top. F...
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Season 1
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Episode 4
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27:07
Unlocking Creativity
Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity an...
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Season 1
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Episode 3
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16:50
I spy with my little Ai
In this episode, we break down the truth and myths about Ai. We talk about the importance of the almighty Ai prompt and how to craft the perfect prompt to get better results. As if that weren't enough, we cover off how to incorporate Ai into yo...
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Season 1
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Episode 2
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29:02