Pivotal With Kevin Simcock
Welcome to Pivotal with Kevin Simcock (formerly Nifty Thinking)
After 30 episodes of Nifty Thinking, it was time for something more aligned—with who I’ve become and the people I now serve.
Pivotal is a podcast for purpose-driven business founders and conscious achievers who’ve built success—but want it to feel more meaningful. If you’ve outgrown your dream business and are ready to create something that fulfills you, this is your next step.
Hosted by Kevin Simcock—strategic advisor and former global executive building 9-figure businesses and Fortune 500 brands—each episode delivers insight, real talk, and practical tools to help you navigate the pivotal moments in your business, leadership, and life.
Because success isn’t the finish line. Alignment is.
Visit www.kevinsimcock.com for more info.
Pivotal With Kevin Simcock
Brand Strategy: Finding your ideal customer with AI
Welcome to the Nifty Thinking Podcast!
In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to creating detailed consumer profiles with ChatGPT, you’ll learn how to leverage AI to build standout brands and achieve rapid growth. Whether you’re a startup founder or an entrepreneur, this episode is packed with actionable tips to help you connect with your target audience and elevate your business. Tune in and get ready to think Nifty!
For more information, visit www.niftypicnic.com or contact Kevin at kevin@niftypicnic.com.
The tool mentioned in the episode is perplexity.ai
