Kevin Simcock's Nifty Thinking
Nifty Thinking hosted by Kevin Simcock, is the go-to podcast for ambitious creative entrepreneurs ready to transform their businesses and personal growth.
Drawing from three decades of global executive leadership and hard-earned entrepreneurial insights, Kevin delivers clarity, actionable strategies, and raw, honest truths to help you build a stand-out brand, scale your business and unlock personal potential.
Through engaging conversations, thought-provoking solo episodes, and stories of real-world success, Kevin empowers you to think differently, take bold steps, and achieve growth that lasts.
This is more than a podcast—it's your transformation toolkit. This is where you'll find the clarity, inspiration, and practical advice you need to succeed.
Kevin Simcock's Nifty Thinking
Brand Strategy: Finding your ideal customer with AI
Welcome to the Nifty Thinking Podcast!
In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to creating detailed consumer profiles with ChatGPT, you’ll learn how to leverage AI to build standout brands and achieve rapid growth. Whether you’re a startup founder or an entrepreneur, this episode is packed with actionable tips to help you connect with your target audience and elevate your business. Tune in and get ready to think Nifty!
For more information, visit www.niftypicnic.com or contact Kevin at kevin@niftypicnic.com.
The tool mentioned in the episode is perplexity.ai
