Kevin Simcock's Nifty Thinking
Nifty Thinking hosted by Kevin Simcock, is the go-to podcast for ambitious creative entrepreneurs ready to transform their businesses and personal growth.
Drawing from three decades of global executive leadership and hard-earned entrepreneurial insights, Kevin delivers clarity, actionable strategies, and raw, honest truths to help you build a stand-out brand, scale your business and unlock personal potential.
Through engaging conversations, thought-provoking solo episodes, and stories of real-world success, Kevin empowers you to think differently, take bold steps, and achieve growth that lasts.
This is more than a podcast—it's your transformation toolkit. This is where you'll find the clarity, inspiration, and practical advice you need to succeed.
Kevin Simcock's Nifty Thinking
Authenticity: The key to brand differentiation
In this episode Kevin walks through the importance of brand authenticity and the role it plays in differentiating your brand from your competitors.
If you are a creative service business you understand the intense competition for projects and landing your ideal clients. When every business is claiming to be creative, is a storyteller and uses the latest technology, the key to standing out is to find your authenticity and focus on your client needs.
You will learn the strategies and approach to finding your brand authenticity and how to use it to grow your business.
If you liked this talk find more talks from Kevin here: www.youtube.com/@NiftyPicnicCreative
Check out our audio podcast Nifty Thinking: https://podcasts.apple.com/ca/podcast/nifty-thinking/id1680610153
For more information on Nifty Picnic Creative Consulting visit https://www.niftypicnic.com
Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com
Host: Kevin Simcock
